|Michael Jackson Named VP and General Manager of North America Basketball at Nike|
|Written by media relations|
|Wednesday, 08 August 2012 20:20|
WASHINGTON – Former Georgetown University basketball standout Michael Jackson (C’86), a member of the 1984 National Championship team, was named on Monday as the Vice-President and General Manager of North America Basketball for Nike.
Jackson had previously served at Nike as the General Manager of Basketball, Greater China and Global Business Development. He spent time on the Hilltop last summer to help provide guidance to current Head Coach John Thompson III and the Hoyas as the team prepared for its trip to China.
“In his new role, Jackson will lead the Nike team to create ongoing energy through our key athletes and teams, driving our Marketplace Transform strategy at retail through category distribution, and continuing to deliver game changing experiences across the business,” said Craig Zanon, Vice President, Global Category Basketball.
Jackson has led Nike’s effort in Greater China for the last four years, helping to drive category growth and establishing a true leadership position for Nike Basketball across the market. In addition, he was instrumental in creating “relentless and powerful consumer connections” with athletes such as LeBron James, Kobe Bryant and Kevin Durant through Nike’s Festival of Sport. The Georgetown men’s basketball team played two games in Shanghai last summer as part of the Festival of Sport. He has also driven the creation of the ultimate outdoor basketball experience in Houzimen Park in Chengu.
“Michael’s understanding of the game and the drives of energy around it have benefitted the category and more importantly, the consumer,” Zanon said. “Under his leadership, Nike has deeper insights and understanding of the Chinese consumer, helping us to deliver innovation specific to the China market like never before. Michael has fundamentally shifted the approach of the category and leaves behind a strong legacy and team.”
Prior to his role in Greater China Jackson was the General Manager of Basketball in the United States.
“(He) brings with him deep knowledge and experience of the sport both globally and from a North America perspective,” Zanon said. “Now all that knowledge, skill and experience will be applied in the marketplace that is the epicenter of Basketball on the planet.”